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eBay Alternative: 9 Top Selling Sites Like eBay

Cheryl • How to Sell Online

Jun 23,2020 24 min read

Are you looking for the best sites to sell your products? You're probably spoiled for choice. However, among the top selling sites, eBay is quite distinct, reputed as an auction site for sellers who have a rare, highly collectible items to sell.


With the development of e-commerce business, eBay goes beyond bidding, and more features are integrated. For these reasons, the number of eBay sellers are increasing. Whether you're considering selling on eBay or expanding your business by selling on other top selling sites like eBay, this article is sure to help you narrow down the choices!




eBay Overview: Pros and Cons

eBay is one of the biggest online marketplaces on the Internet today. Many people can run profitable businesses through eBay. There are some pros and cons to this marketplace site. You need to know about these pros and cons before you start selling any items to your customers via the eBay website.



1. Get access to millions of users

This is the most important benefit of eBay. This website has more than 150 million active users every month. You can start selling any of your items to your potential customers easily when you use eBay. You will be able to expose your products or merchandise with these interested customers.


2. Selling anything on eBay

If you want to sell anything, you can consider using eBay as your favorite platform. This website allows you to sell any kinds of products or services (excluding any illegal or restricted items, of course). There is always an audience for your products in your niche. You can sell almost anything, for example, clothing, electronics, books, handmade items, accessories, home and garden products, auto parts, etc.



1. Policy restrictions

When you sell any products on eBay, you are required to follow some enforced rules. You don't have as much control over certain aspects of your business. You need to operate under the specific requirements from eBay for handling certain things, such as customer service, refund, return, etc.


2. eBay selling fees

You need to know that you have to pay some seller fees, especially when you want to sell anything on eBay. If your profit margin is pretty low, you may not have a lot of benefits from selling products here. You can use a fee calculator that is offered by eBay, so you can calculate the total costs or fees that you are going to spend on selling items to your customers.



eBay Alternatives: 9 Top Selling Sites Like eBay

Because eBay has some limitations, you may want to consider finding some eBay similar companies that are available on the market. These sites similar to eBay allow you to reach your customers on the Internet easily.


1. Amazon

This is a good eBay alternative that you can visit today. Amazon is eBay's biggest competitor in the world of business, pretty similar to eBay because it has a lot of unique visitors every day. Amazon also has a good algorithm that can recommend your products to the right audience. You only need to pay about $0.99 per item that is sold on Amazon. This affordable fee allows you to build a profitable business in this site now.


Best suited to:

Almost anyone and anything, as Amazon sells a wide range of products, including books, media, wine, services, and more.

User demographics:

Over 80% of U.S. adults aged 18 to 34 years are Amazon Prime members (95 million people).

Keys to Success on Amazon:

  • Selling the right products based on market research;
  • Making use of product recommendations on;
  • Offering competitive prices without compromising too much on profit margins.


2. Walmart

As one of the largest retail companies in the world, Walmart is ready to enter the eCommerce world. Walmart marketplace is a famous platform where you can list and sell your products immediately. It doesn't require monthly fees, but charge you referral fees which are similar to commission rates depending on the type of products you are selling.

You can have plenty of control over how your products are sold, get the advantage of the huge customer base from Walmart.

It is easy for you to invest your time and money in creating a store in this e-commerce. If you are looking for the best selling sites like eBay, you can consider selling in Walmart. 


Best suited to:

Businesses that have already established solid brands and want to build brand awareness and credibility by getting more impressions and sales.

User demographics:

A variety of age groups. An average Walmart shopper is likely a 46-year-old white woman with an annual income of $76,000.

Keys to Success on Walmart:

  • Competitive pricing while making moderate profit margins;
  • Offering excellent customer service and fast delivery.



3. Etsy

This place, as one of the best eBay similar companies, is suitable for you who want to sell any handmade items. It is one of the most popular sites like eBay. When you visit this website, you can meet a lot of artists, craters, and vintage enthusiasts. You will be able to reach more than 26 million active buyers in Etsy. You can sell some popular items, for instance, home decor, cool gifts, fashion accessories, jewelry, costumes, geeky things, and any other crafty items.

Best suited to:

Any sellers who produce or source handmade, vintage items, or resources related to crafts.

User demographics:

Over 80% of Etsy users are female, most are aged between 25 - 40 years, while about 15% of them are 25 years old or younger.

Keys to Success on Etsy:



4. eBid

If you want to build a reputable store on the Internet, you can consider selling your items here. eBid is another best eBay alternative as an auction site. No listing fee will be charged to the seller. You only need to pay about 3% commission per sale. You got nothing to lose when you sell any items here. If you want to test out any products on the market, you can try to sell your items here.


Best suited to:

Those who don't want to pay to create listings to sell almost anything, as eBid is an online marketplace similar to eBay and Amazon. However, you'd be selling to a smaller number of online shoppers.

User demographics:

Most eBid users are American, England, Canadian, French, accounting for nearly 82% in total.

Key to Success on eBid:

  • Promoting products elsewhere, e.g., on social media, or forums.


5. Bonanza

Bonanza is one of the best websites like eBay. It is a fast-growing online marketplace website that is available on the Internet. A lot of sellers can make money easily on Bonanza. More than 40,000 sellers have established business here. The average fee for selling any items here is about 3.5%. This affordable fee can be very beneficial for you as a small business owner.

Best suited to:

Anyone who has something to sell, even though Bonanza specializes in unique offerings.

User demographics:

Primarily based in the U.S., with about 25% are abroad.

Keys to Success on Bonanza:

  • Thinking highly of some of the top-selling categories on Bonanza, including Home & Garden, Women’s Fashion, Health & Beauty, Collectibles;
  • Working with trusted suppliers like for sourcing products;
  • Using tools provided by Bonanza to make selling online much easier in various aspects, such as product imports, multi-item editing, marketing, etc.



6. Newegg

If you want to find alternatives to selling on eBay, you can take a look at this website. It is an online marketplace for any tech-related products. You can sell any electronics, computers, smart home accessories, gaming products, entertainment products, etc. You can get access to more than 35 million active customers in Newegg. This company has a global reach that can get access to more than 50 countries.

Best suited to:

Selling tech products, especially those concentrate on the U.S. and Canada market.

User demographics:

Mainly Newegg users are men at between 18~35 years old.

Keys to Success on Newegg:

  • Following Newegg's SEO guide;
  • Making use of Newegg's merchandising vehicles, including daily deal emails, and various seller programs;
  • Providing excellent customer service.



7. Rakuten

This is a famous online marketplace from Japan. If you want to sell your products to Japanese people, you can consider joining Rakuten membership.

Rakuten is one of the excellent eBay similar companies. More than 90% of internet users in Japan are registered on Rakuten. It is a big market for you who wants to expand your business to Japan, known as the "Amazon of Japan." Rakuten allows you to have flexibility when you want to build your brand on the platform.


Best suited to:

Online sellers who get tired of the intense competition on eBay and Amazon, and want to enter the Eastern market.


User demographics:

Over 115 million Japanese users (above 90% of the Japanese population), among them, the typical shoppers on Rakuten Inchiba are female aged 30 to 50, making purchases for the family.


Keys to Success on Rakuten:

  • Strategies and tactics that apply to other e-commerce platforms;
  • Choosing products in niches without intense competition;
  • Crafting product descriptions that convert and highlighting the unique selling points of your products;
  • Ensuring that you can fulfill the shipping options.


8. eCrater

eCrater is a leading online marketplace for those who want to start a business from home. It is completely free for all sellers who want to promote their products here.

This site offers free templates for you, so you can create your store easily. The import process doesn't take too much of your time.

They advertise that products can be submitted to Google Shopping and that importing products from your eBay store to eCrater is easy. Because of this easy-to-use feature, this eCrater becomes one of the best selling websites like eBay on the Internet today.


Best suited to:

eBay sellers who are considering using another marketplace to expand their online business at low risks and low costs, because it's 100% free to open and run a store on eCrater.

User demographics:

Over 69% of eCrater users are in America.

Keys to Success on eCrater:

  • Search engine optimization;
  • Marketing campaigns.

9. Your Online Store

Setting up an online store can be the best option for those who want to maximize your profit. No competitor can sell any items in your store. However, you need to find the best way for getting your traffic. Once your store is up and running, you can build your successful business easily. You need to build your own brand when you are selling items in your online store.


Pro Tip: Start Dropshipping to Easily Grow Your Business
Whichever sales platform you may choose, you'd better adopt a safer approach to minimize the financial risks before you decide to invest heavily in a product. Starting dropshipping certain products will allow you to enjoy the ultimate flexible cash flow, since your money will not be tied up by the inventory. The only thing you need to do now is find a trustworthy dropshipping supplier like to get started.


Final Thoughts

Each option of these similar sites like eBay has its own benefits for you as a small business owner. You need to find the best way for selling any items to your customers. It can be the best time for you to start your business from your home, so you can earn a significant income from your online business. You need to select the best marketplace or website that can support you in selling your products to your customers.

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